Falcon Marketing

Future of Chatbots in Real Estate:

A decade ago, the relationship between real estate and the digital sector was not obvious. The real estate sector is perceived as not very modern and backward when it comes to adopting new ways of working. Contrary to other sectors that only target a small part of the population, the real estate sector concerns everyone in our day-to-day life. Housing, whether for rent or sale, is the first item of expenses for Spaniards and one of their main concerns.

The arrival of new technologies in the real estate sector pushes all its actors to improve their offer and their real estate marketing. The real estate sector is facing uberization: users are increasingly asking for more innovations. Real estate digitization is carried out through the adoption of technological tools that will transform the current way of working.

After the virtual visits of the houses, the digitization of the sale process or even the technological houses, another important innovation for clients is the use of the chatbot in the real estate sector.

Chatbots are robots that, thanks to artificial intelligence, play the role of an automatic interface between a service and a user.

In general, chatbots are present on e-commerce websites and appear in an icon at the bottom right of the screen. These chatbots are used to help website visitors by helping them choose a product or by providing basic after-sales service responses. A relevant chatbot can substitute for the advice of a clerk in a physical store.

However, we already knew about artificial intelligence long before the arrival of chatbots on e-commerce pages; For years, smartphones have been equipped with artificial intelligence, capable of indicating where a business is close to home or even capable of calling someone while driving.

future of chatbots

Artificial intelligence, which was already very useful in basic daily tasks, is now very effective in the real estate sector thanks to the chatbot. The real estate sector is characterized by a multitude of time-consuming tasks and by the intervention of many different interlocutors in the home search, purchase and occupation phase.

The use of chatbots provides permanent support to customers without the need for human presence. Thanks to the emergence of online real estate agencies, more and more Spaniards are starting to search for their home online.

The presence of a chatbot on the web pages of real estate agencies gives information to the visitors of the web page of a development every day, at all hours of the day, without having to resort to a real estate agent. Thus, the prospect, when he visits the website, will receive information about the house: exact location, energy consumption, rent, charges, neighborhood rules, etc. In this way, the chatbot can connect the real estate agent with the most qualified prospects. Thanks to the use of this technology, customers can receive immediate responses and support 24/7. On the other hand, real estate experts buy precious time.

In addition to providing basic information about a home, the real estate chatbot can directly schedule online appointments with a counselor in order to organize a visit to a flat. The chatbot can also check the compliance of files attached to a dossier. Thus, the chatbot saves the real estate expert time in managing his appointments and his files.

The chatbot is presented as the perfect assistant for real estate experts. They are especially useful when used by digital real estate agencies as they accompany prospects, offer information about a property and schedule appointments. For the customer, the chatbot provides a 24/7 service. For the agent, the chatbot is the result of the ideal assistant

Comments

Post a Comment