Falcon Marketing

Tips for writing a memorable article on your real estate blog

By now you know that having a blog will help you in:

The positioning of your website
Bring more traffic to your page
Position yourself as a reference

Although it has many more advantages. In this article I explain all the benefits you can have with a real estate blog and what is the best way to carry it out.

Now, we are going to focus on how to write an article. So today, as soon as you finish reading this post, you can start working on your first or next article.

It's easy to talk about how nice it is to have a blog , but when it comes down to it, you don't know where to start writing.

Where do I begin? As I write? What am I going to talk about?

Those are some questions that will surely arise when you are going to start writing and that, even many times, has led you to put the article aside and get on to something else.

To help you write, I'm going to give you a series of tips that will help you publish more articles

I want to have my real estate blog

1. Think about who you are going to write for

The content you write should always be directed to your ideal client . By itself you should already know who your target audience is for which you focus all the strategies you carry out.

To write an article you must also take it into consideration.

If you know who is going to read your articles, it will be easier for you to adapt the content and language . It will also help you communicate better with your audience and better convey the values of the real estate agency.

By writing with your ideal client in mind, you will attract all those users, who are not yet clients, but feel identified with the way you write and communicate with them.

2. Define the content well

It defines very well what will be the theme of the article. Make it revolve around a single idea that you want the reader to keep after reading the article.

It is important that you only touch one subject and not several at the same time so as not to confuse. It is better, whoever reads the article is left with a very good idea at the end and have no doubts about it that they end up reading the article and end up confused by what they just read.

I want to start writing content on my blog with Witei

3 Look for the Wow in the article and make it pleasant to read

Write articles that are interesting , enjoyable to read, and understood . It is also not necessary to write an article that you are like one of your favorite book authors, (although that would make it easier for you).

Think that you write to get clients, so you should not write in vain. I leave you some questions that you can ask yourself before starting to write:

Will the text that the article addresses make people remember him? Will it make readers want to share it because it has been useful to them?
Does it cover a topic of interest to who reads it?
Is the article going to write about what everyone already knows? or will you tell something new?
Is it an article that is easy to read and understood?

4. The first paragraph is the most important

A good article is the one that generates impact from the first sentence . You have to attract attention from the beginning of the article and hook the reader to want to continue reading. To do this, make the article solve a question or need that the reader has.

The first paragraph is the most important because it will be up to the reader to decide whether or not to continue reading the article.

5. Structure the content well

Before you write wildly , structure the content. Once you are clear about the central theme of the article:

Find out about it
Make an outline of what you want to talk about and address in the article
Divide the article into introduction, development and conclusion.
Divide the content into different titles and subtitles (h1, h2, h3 ...) if necessary.
For each title follows the same structure as that of the article in general, that is, that each title has an introduction, a development and its own conclusion.

If you structure the content before as I just commented, it will be much easier for you to start writing. It will come out almost alone!

6. Write short sentences

Make the text easy to read. For this you need to write short phases and not endless sentences. Be brief , don't go around the bush, go with clear ideas and don't repeat words or ideas.

For example: «Knowing how to write well is essential for those who create content and want to write well to offer well-written text»

Don't you think that the previous sentence is repeated a lot? Well, imagine reading an entire article like this.

eye! Being short or writing short sentences does not mean that you have to write little. But you have to simplify what you say.

7. Don't forget about Call to action

Remember that the last purpose is to get new clients. So call to action is necessary.

A call to action is a phrase that invites the reader to interact . Generally, call to action are links that lead to a specific form or landing on the web where the reader gets more information about your services as a real estate agency. Another time it is a link to the list of the latest properties. You decide where you want the reader to go when you click the call to action. Although keep in mind that the call to action must be contextualized with the article.

8. Look for concrete examples

Whenever you can set a better example. And the more concrete the more the better. With the examples, the reader will feel more identified with what they are reading and will also understand it better.

You also empathize with the reader, you put yourself in their situation and the person will like what they are reading more.

9. Be natural

Don't force yourself to write in a way that you don't feel comfortable with. Simply write in the most natural way possible . Just focus on conveying the idea you are writing about in the best possible way. Google will also thank you.

10. Interact with the reader of the article

Don't be afraid to ask questions during the article. A widely used technique for getting feedback is by asking a final question. Although you can apply it to any part of the article. Ask questions and solve the doubts that are leaving you in the comments in future articles.

This way you will catch his attention or keep him attentive to what you write.

11. Make an article easy to read

Think that throughout the day we have little time or we spend less and less time reading. There is a lot of content on the Internet and each time we seek to consume faster so as not to miss a thing.

When looking to go fast, people are going to look for more concrete things.

For example, if your article talks about what a down payment is, what the reader will look for first will be that paragraph or paragraphs where you talk about it. If you like what you read, you will surely read the rest of the article.

Hence, what spoke a couple of points above. In the importance of being brief and giving the reader what they are looking for. Make it a scannable text that can be read at a glance.

Other techniques that help are: put an index so that the person can better navigate the article and put the time it will take to read the article, so that the reader already goes with that previously reserved time .

12. Beware of misspellings!

This point may seem obvious, but perhaps it is one of the most important. Writing on the internet does not mean that it is how to write on WhatsApp. Think of it as a public text, which anyone can access. The better you understand the better.

Also when you make a misspelling the reader loses all interest and gets stuck in the misspelling. Your entire article will revolve around that misspelling and the reader will stop paying attention to the rest of the article.

14. Decorate your item with meaning

To keep the reader's attention and interest, reinforce the article with images, videos, underlining the most important words (without abusing it). Decorate the text with phrases between quotation marks, lists ...

It's the moment! Start writing

Are you ready to start writing your next article?

With the Witei website you can have a blog with which to put into practice everything you just read.

Other Resources:

. https://www.ted.com/profiles/28494261/about

2. https://jsfiddle.net/quranacademy/oq8g0pb9/1/

4. https://www.threadless.com/@quranacademy1/activity

6. https://www.crawfishboxes.com/users/quranacademy

8. https://www.draysbay.com/users/quranacademy

10. https://audiomack.com/quranacademy/about

12. https://dashburst.com/quranacademy

14. https://dknation.draftkings.com/users/quranacademy